Specialized Online Selling of Antiques and Collectibles
Click here to read the eBay tutorial Todd Milks wrote AOL.
The internet changed everything, and it’s no different for the antiques and estate sales business.
In the mid-nineties it was obvious to see how having an information super highway would benefit collectors, and for the ones who embraced it, dealers. It leveled the playing field making items that were once rare in certain parts of the world not so rare anymore. A cookie jar collector who had sought after McCoy’s elusive Mammy jar could now find 5 a week being offered on eBay.
It put vast amounts of knowledge into the average persons hands and this is a good thing, however like with any information we glean off Google it must be interpreted to be understood - that’s where we come in.
We were Toronto’s first estate auction provider to offer internet selling. We used it as part of an overall strategy, and still do.
We offer professional photography custom tailored for online selling and expert description writing with targeted keywords. We also handle all the other details involved like email, packaging and shipping. For the right item in the right circumstance this is a great option.
When you do chose to sell online here are some things to consider;
-Using a professional, someone who understands the subtleties of the different marketplaces. Sites like Kijiji, Craigslist, eBay, Etsy and 1stDibs all have pros and cons which can drastically affect your end result. Hiring the right professional to guide you is essential; they will provide you with specific advice as well as fast track you to their knowledge and online reputation.
-Go big or go home. The traffic larger sites have bring the kind of audience required to sell your items at maximum profit. Using private company websites to sell your items is a risky choice as they lack the weekly hits to make sure your stuff gets seen by the most people possible.
-Be wary of companies wanting to publish personal information like your address on the web. This seems like an obvious one, but remarkably several new companies are not only doing this, but actually advertising including photographs and addresses several weeks in advance.
-Make sure you’re offering the right kind of items online. While the internet is perfect to sell certain things, it is not a solution for everything. There are things that must be sold locally and that buyers want to see and feel before they buy.
-Instilling confidence in buyers is key. There are only a few things that can be controlled when you’re selling online like excellent photography, knowledgeable descriptions and a solid seller reputation with lots of excellent feedback to name a few. Working with a professional who can bring these to the table will help ensure you realize the best prices.